Veloce Motorcycle Company Timeline

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John Taylor (who was born Johannes Gütgemann and later formally changed his name to John Goodman), and his partner William Gue, use VELOCE as the name of Taylor, Gue Ltd's first motorcycle. Later the same year, John sets up his own firm of Veloce Limited to produce cycles and related products and services.
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A 2 H.P. Veloce is produced
John's sons Percy and Eugene set up New Veloce Motors to make and market a Veloce Motor Car. The car does not go into production, and the company offers general engineering and various non-motorcycle products
John's firm, Veloce Ltd, starts work on a new motorcycle, with engines to be supplied by his sons' company.
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The design of a 276 cc, 2 1/2 H.P. four-stroke motorcycle is complete, with many innovative features
Sales of the 276 cc machine are slow, and a less advanced 499 cc side-valve machine is produced
John Taylor takes British citizenship
The 2 1/2 H.P. model begins to achieve some successes and a ladies model is produced
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The latest innovation - the "footstarter". And The Velocette 206 cc 2-stroke model is announced. The 1913 Velocette Brochure covers the machines and many of the innovative features developed in the company's brief history
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The Velocette is available as belt drive, or two-speed chain drive which was also available as a Ladies Model. Sidecars are added to the range of products produced by Veloce Ltd
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Only 2-stroke models are offered - the D1 and DL1, followed by the D2 and DL2
The factory moves to Victoria Road, Aston, Birmingham. Three D2's enter the ACU Six Days' Trial and win three Gold Medals
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The D3 appears, with 3-speed gearbox, and chain drive, but still no clutch
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The first Velocette Clutch.....inside the final drive sprocket....and not unlike the last Velocette clutch
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Engine capacity now 249 cc and electric lighting (Maglita) offered. G model range introduced - including the GC, for "Colonial"
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The Model A (two-speed belt drive), and the Model B (three-speed chain drive) are launched as economy models
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The G-model range becomes the H model range. The Ladies models are still called E's. The A is replaced by the AC using chain rather than belt drive from the gearbox. A new, OHC, model K is launched. Initially called a Veloce, it was soon rebranded a Velocette to capitalise on the goodwill that the little 2-stroke had earned. A super sports model - the KSS - soon follows
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The tradename Velocette is registered. The factory moves to Hall Green, Birmingham. And a Velocette ridden by Alec Bennett wins the Junior TT. By 10 minutes.
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A new, updated, 249 cc 2-stroke is launched - the model U. The KS is introduced - a KSS with a standard engine.
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A K model takes the world one-hour record at just over 100 mph. The KE, and KES offer E-for-Economy variants
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The GTP - a completely new design of 2-stroke engine, with the innovation (on a motorcycle) of coil ignition. A KTP variant of the K models provides a fashionable twin-port head
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The tank badge now reads......."26-28-29 TT Winners". The current versions of the KTT are known as the Mk II and Mk III
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The Mk IV KTT is produced. The GTP uses "auto-lube" oil injection where the oil pump adjustment is linked to the throttle opening - another Velocette innovation.
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The M series with Overhead Valves - the MOV 248cc high camshaft 4-stroke is announced, followed by the MAC 349 cc
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The new works 500cc OHC racer is 3rd in the Senior TT
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The 500cc MSS completes the M series. The Mk V KTT is produced
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A very few "Mk VI" KTT engines are produced.
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Works Velocette 2nd in the Junior TT. Velocette 600 cc OHC Outfit in the ISDT winning team.
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The Mk VIII KTT model. Velocette win the Junior TT. "Roarer" supercharged 490 cc racer in development. "O" model 580 cc parallel twin prototyped
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The MDD and MAF - the forces models of the MAC - are produced.
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The GTP is produced again, and the MOV, MAC, MSS and KSS
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Velocettes win the first four places in the Junior TT
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The Dowty Oleomatic (air-sprung) telescopic front fork is used on the M models. K production ceases. The L.E. Velocette is announced. The KTT Mk VIII is again available as an over-the-counter racer. Velocettes take the first two places in the Junior TT
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Only the 350 cc MAC and 150 cc L.E. (and the Mk VIII KTT) are produced. Works DOHC 350 and 500cc machines enter the TT. Velocettes take 1st and 2nd in the Junior TT, 2nd in the Senior
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Velocette are the World 350 cc champions
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The L.E. Mk II - 200 cc. The MAC uses a Velocette designed telescopic front fork
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The top-end of the MAC engine is redesigned
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The MAC has swinging arm rear suspension; and a dual seat
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The 500 cc MSS reappears, like the MAC but with a new design of engine
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Scrambler and US variants of the MSS in production
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Sports models introduced - the 500cc Venom and 350 cc Viper.
The 200cc flat-twin sports model Valiant is announced
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The Velocette Owners Club is inaugurated
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The "Veeline" front fairing is introduced on the Valiant
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The Viceroy 250 cc flat-twin 2-stroke scooter is announced. Production of the MAC ceases.
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On 18-19 March, a Venom sets the world 24 hour record for a 500 cc motorcycle of 100.05 mph. The record still stands.
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"Special" (economy) models of Venom and Viper announced.
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The Vogue - an L.E. with a streamlined glass-fibre body
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The last year of production of the Valiant and Viceroy
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The Thruxton is available
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Mk II Venom and Viper Clubman models introduced with many Thruxton features
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A Thruxton wins the Production TT
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The last year of production of the Viper and Vogue
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The last year of production of the "Special", Scrambler and Endurance models
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The last year of production of the MSS, Venom and Thruxton.
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Veloce Ltd closes in February.